Features KeraCare 1st Lather Shampoo deep cleans hair and is designed for use prior to a conditioning shampoo. • Produces a rich lather to cleanse hair without stripping the hair of natural oils. • Beautifully prepares hair for a second sudsing with a conditioning shampoo. • Contains no sodium stearate (soap), like most creme shampoos. • Concentrated formula. • Available in Gallon, 32 fl. oz. (pictured) & 8 fl. oz. sizes. Benefits • Cleans hair of oil, dirt and styling product build-ups. • Helps hair absorb conditioners during a second shampoo with KeraCare Hydrating Detangling Shampoo. • Does not promote dryness and leaves no dulling film. • Economical to use. Directions Rub an ample amount of 1st Lather between palms and distribute throughout wet hair. Work up a rich lather. Rinse and shampoo a second time with KeraCare Hydrating Detangling Shampoo. Rinse thoroughly and proceed to deep condition hair.