Profectiv's deep Inner-hair neutralizing shampoo gel is cutting edge technology to help prevent breakage, split-ends & dryness from relaxer or hair color over-processing. This totally new way to apply shampoo returns hair to a balanced pH without the damage and stress of vigorous lathering. Whether relaxing or color treating, Profectiv's self foraming mousse instantly neutralizes hair on contact while gently cleansing away mineral build-up, dirt & chemical residue. This one of a kind shampoo is extemely gentle for regular use, non-stripping leaving hair smooth, detangled with vibrant color. Feel the difference of beautifully stronger, longer, healthier hair.