Texture My Way Hydrate Intensive Moisture Softening Shampoo is moisture intensive softening shampoo. This innovative hair bath softens and helps to elongate your natural texture, while drenching parched tresses with moisturizers and conditioners essential for keeping hair manageable and easier to comb. Because its sulfate-free, hair wont feel dry and stripped of moisture. Fortified with Shea Butter and Extra Virgin Olive Oil for strength and shine, Hydrate! is the ideal, moisture-rich therapy for all hair types, including coiled, curly, frizzy, wavy and mixed-textures, as well as for chronically dry hair and scalp.